Your shade, in any other brand.

If you already own a foundation that works, you do not need a photo. Look it up and we will find the closest colour every other brand makes, measured the same way a colour lab would.

6752 shades from 106 brands.

47 matches for “Wet n Wild”

Pick the exact product you own. The same shade code often differs between formulas from one brand, so the formula matters.

Wet n Wild

PhotoFocus Stick Foundation Amber

#d68e61 convert →
Wet n Wild

PhotoFocus Liquid Foundation Cocoa

#a76941 convert →
Wet n Wild

PhotoFocus Liquid Foundation Mocha

#a15523 convert →
Wet n Wild

PhotoFocus Stick Foundation Almond

#824f2a convert →
Wet n Wild

PhotoFocus Stick Foundation Toffee

#c27636 convert →
Wet n Wild

Photo Focus Dewy Foundation Caramel

#a9793c convert →
Wet n Wild

PhotoFocus Liquid Foundation Toffee

#ab6c3e convert →
Wet n Wild

PhotoFocus Liquid Foundation Caramel

#c18e62 convert →
Wet n Wild

Photo Focus Dewy Foundation Porcelain

#d0b598 convert →
Wet n Wild

PhotoFocus Liquid Foundation Espresso

#9f5424 convert →
Wet n Wild

PhotoFocus Liquid Foundation Mahogany

#8e5231 convert →
Wet n Wild

PhotoFocus Stick Foundation Porcelain

#f9cf9f convert →
Wet n Wild

Photo Focus Dewy Foundation Nude Ivory

#e0c6ad convert →
Wet n Wild

Photo Focus Dewy Foundation Rose Ivory

#dfc2b4 convert →
Wet n Wild

Photo Focus Dewy Foundation Soft Beige

#ecc097 convert →
Wet n Wild

Photo Focus Dewy Foundation Soft Ivory

#e4c6ac convert →
Wet n Wild

PhotoFocus Stick Foundation Golden Tan

#ca9353 convert →
Wet n Wild

PhotoFocus Stick Foundation Sand Beige

#c88644 convert →
Wet n Wild

PhotoFocus Stick Foundation Soft Beige

#ebb17a convert →
Wet n Wild

PhotoFocus Stick Foundation Soft Ivory

#f1c296 convert →
Wet n Wild

Photo Focus Dewy Foundation Amber Beige

#b07d50 convert →
Wet n Wild

Photo Focus Dewy Foundation Buff Bisque

#d9a97b convert →
Wet n Wild

Photo Focus Dewy Foundation Cream Beige

#c5a375 convert →
Wet n Wild

Photo Focus Dewy Foundation Shell Ivory

#d4b196 convert →
Wet n Wild

PhotoFocus Liquid Foundation Nude Ivory

#edbfa1 convert →
Wet n Wild

PhotoFocus Liquid Foundation Rose Ivory

#e8bea9 convert →
Wet n Wild

PhotoFocus Liquid Foundation Soft Beige

#e5b391 convert →
Wet n Wild

PhotoFocus Liquid Foundation Soft Ivory

#e5b792 convert →
Wet n Wild

PhotoFocus Stick Foundation Cream Beige

#ca8e59 convert →
Wet n Wild

PhotoFocus Stick Foundation Shell Ivory

#f8c598 convert →
Wet n Wild

Photo Focus Dewy Foundation Bronze Beige

#c99d74 convert →
Wet n Wild

Photo Focus Dewy Foundation Desert Beige

#c59559 convert →
Wet n Wild

Photo Focus Dewy Foundation Golden Beige

#d4b174 convert →
Wet n Wild

PhotoFocus Liquid Foundation Amber Beige

#c6926f convert →
Wet n Wild

PhotoFocus Liquid Foundation Buff Bisque

#d39e7b convert →
Wet n Wild

PhotoFocus Liquid Foundation Shell Ivory

#e8b698 convert →
Wet n Wild

PhotoFocus Stick Foundation Shell Bisque

#e6a67b convert →
Wet n Wild

Photo Focus Dewy Foundation Classic Beige

#cb9773 convert →
Wet n Wild

PhotoFocus Liquid Foundation Bronze Beige

#d7a987 convert →
Wet n Wild

PhotoFocus Liquid Foundation Desert Beige

#c8976a convert →
Wet n Wild

PhotoFocus Liquid Foundation Golden Beige

#d09f76 convert →
Wet n Wild

PhotoFocus Stick Foundation Classic Beige

#d69b63 convert →
Wet n Wild

PhotoFocus Stick Foundation Classic Ivory

#ecb682 convert →
Wet n Wild

PhotoFocus Stick Foundation Sunkiss Beige

#cf844b convert →
Wet n Wild

PhotoFocus Stick Foundation Vanilla Beige

#e3ae7e convert →
Wet n Wild

PhotoFocus Liquid Foundation Classic Beige

#cf9876 convert →
Wet n Wild

PhotoFocus Liquid Foundation Peach Natural

#d59e7b convert →

Why a shade code does not travel

Brands number their ranges however they like. The only thing two shades really share is a colour, so that is what gets compared here.

Every shade is a measured colour first Each swatch is converted to CIE L*a*b* and compared with CIEDE2000, the standard for how far apart two colours look to an eye.
The formula matters as much as the code One brand's NC30 in a stick and in a fluid are not the same colour. Both are listed separately for that reason.
Coverage and finish are still yours to pick A match tells you the colour is right. Whether it is matte, dewy, sheer or full is a separate decision, and the shade page links out to check.

Not sure which shade you wear?

Upload a photo instead and we will read the colour straight off your skin.

Read my skin tone from a photo

Shade colours come from The Pudding’s foundation shade dataset, collected from Sephora and Ulta in 2021-01 and published under an MIT licence. 6752 of those shades are in use here, across 106 brands and 326 products.