Wet n Wild

Photo Focus Dewy Foundation Shell Ivory

A warm shade sitting deeper than 63% of the 6752 on sale. Everything below is the closest colour another brand makes to it.

The same colour, elsewhere

The closest shade each brand makes, nearest first. A ΔE under 2 is a colour difference you would have to look for.

Armani Beauty

Luminous Silk Perfect Glow Flawless Oil-Free Foundation 3.5

ΔE 0.54 indistinguishable
NYX Professional Makeup

Can't Stop Won't Stop Foundation Light

ΔE 0.6 indistinguishable
Sephora Collection

10 Hour Wear Perfection Foundation 21.5 Vanilla

ΔE 0.71 indistinguishable
bareMinerals

I AM AN ORIGINAL GET STARTED® KIT Original Loose Mineral Foundation Customizable Set 04 bareMinerals

ΔE 0.72 indistinguishable
e.l.f. Cosmetics

Flawless Finish Foundation Alabaster

ΔE 0.74 indistinguishable
Jouer Cosmetics

Essential High Coverage Crème Foundation Cashmere

ΔE 0.79 indistinguishable
Dermablend

Flawless Creator Liquid Foundation Drops 10N

ΔE 0.85 indistinguishable
Charlotte Tilbury

Magic Foundation 3

ΔE 0.93 indistinguishable
LORAC

PRO Soft Focus Longwear Foundation 02

ΔE 0.95 indistinguishable
Make Up For Ever

Reboot Active Care Revitalizing Foundation R230

ΔE 1.0 indistinguishable
MAC

Studio Fix Fluid SPF 15 Foundation NW25

ΔE 1.01 very close
PÜR

4-In-1 Love Your Selfie Longwear Foundation & Concealer MG5 Almond

ΔE 1.03 very close

Swatch colours come from a catalogue collected in 2021-01, so a shade discontinued since then may no longer be on sale. Search for this shade.

A shade that matches your old foundation only helps if the old one was right. Read your skin colour from a photo and check.