Foundation Shade Finder

Shade converter → Wet n Wild

Wet n Wild

PhotoFocus Liquid Foundation Shell Ivory

A neutral shade sitting deeper than 73% of the 6752 on sale. Everything below is the closest colour another brand makes to it.


Swatch
#e8b698sampled from the retailer's swatch
Lightness L*
77.8deeper than 73% of the range
Hue angle
58°neutral undertone
Chroma
26.3how saturated it is

The same colour, elsewhere

The closest shade each brand makes, nearest first. A ΔE under 2 is a colour difference you would have to look for.

  1. ΔE 0.26 indistinguishable

  2. ΔE 0.34 indistinguishable

  3. UOMA Beauty

    Say What?! Foundation T3C Fair Lady

    ΔE 0.36 indistinguishable

  4. Hourglass

    Veil Fluid Makeup No. 1 Ivory

    ΔE 0.66 indistinguishable

  5. Bobbi Brown

    Skin Foundation SPF 15 5 Honey

    ΔE 0.77 indistinguishable

  6. Maybelline

    Fit Me Matte + Poreless Liquid Foundation 222 True Beige

    ΔE 0.84 indistinguishable

  7. ΔE 0.87 indistinguishable

  8. ΔE 0.97 indistinguishable

  9. ΔE 1.05 very close

  10. ΔE 1.08 very close

  11. ΔE 1.18 very close

  12. Milk Makeup

    Flex Foundation Stick Nude

    ΔE 1.24 very close

Swatch colours come from a catalogue collected in 2021-01, so a shade discontinued since then may no longer be on sale. Search for this shade.

Not sure this one is right on you?

A shade that matches your old foundation only helps if the old one was right. Read your skin colour from a photo and check.

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