Foundation Shade Finder

Shade converter → Wet n Wild

Wet n Wild

Photo Focus Dewy Foundation Nude Ivory

A warm shade sitting deeper than 80% of the 6752 on sale. Everything below is the closest colour another brand makes to it.

Swatch
#e0c6adsampled from the retailer's swatch
Lightness L*
81.4deeper than 80% of the range
Hue angle
72°warm undertone
Chroma
16.8how saturated it is

The same colour, elsewhere

The closest shade each brand makes, nearest first. A ΔE under 2 is a colour difference you would have to look for.

  1. Tom Ford

    Traceless Soft Matte Foundation 2.7 Vellum

    ΔE 0.0 indistinguishable

  2. Koh Gen Do

    Aqua Foundation 213

    ΔE 0.46 indistinguishable

  3. Natasha Denona

    Foundation X+ 42 WYMedium

    ΔE 0.82 indistinguishable

  4. Maybelline

    Super Stay Full Coverage Foundation 112 Natural Ivory

    ΔE 0.83 indistinguishable

  5. ULTA

    Effortless Effect Foundation Fair to Light Neutral

    ΔE 0.98 indistinguishable

  6. Laura Mercier

    Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30 0W1

    ΔE 1.07 very close

  7. L'Oréal

    Infallible 24HR Fresh Wear Foundation In A Powder Pearl

    ΔE 1.07 very close

  8. PÜR

    4-In-1 Love Your Selfie Longwear Foundation & Concealer LG6 Light Nude

    ΔE 1.07 very close

  9. Make Up For Ever

    Matte Velvet Skin Full Coverage Foundation Y325

    ΔE 1.12 very close

  10. Anastasia Beverly Hills

    Luminous Foundation 140N

    ΔE 1.12 very close

  11. MAC

    Studio Fix Fluid SPF 15 Foundation NW13

    ΔE 1.14 very close

  12. Givenchy

    Teint Couture Everwear 24H Foundation SPF 20 Y105

    ΔE 1.21 very close

Swatch colours come from a catalogue collected in 2021-01, so a shade discontinued since then may no longer be on sale. Search for this shade.

Not sure this one is right on you?

A shade that matches your old foundation only helps if the old one was right. Read your skin colour from a photo and check.

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