Foundation Shade Finder

Shade converter → Wet n Wild

Wet n Wild

Photo Focus Dewy Foundation Soft Ivory

A warm shade sitting deeper than 81% of the 6752 on sale. Everything below is the closest colour another brand makes to it.


Swatch
#e4c6acsampled from the retailer's swatch
Lightness L*
81.8deeper than 81% of the range
Hue angle
69°warm undertone
Chroma
18.2how saturated it is

The same colour, elsewhere

The closest shade each brand makes, nearest first. A ΔE under 2 is a colour difference you would have to look for.

  1. Juvia's Place

    I Am Magic Foundation 710 Maricao

    ΔE 0.46 indistinguishable

  2. NYX Professional Makeup

    Can't Stop Won't Stop Foundation Light Ivory

    ΔE 0.73 indistinguishable

  3. ΔE 0.77 indistinguishable

  4. ΔE 0.77 indistinguishable

  5. ΔE 0.77 indistinguishable

  6. ΔE 0.82 indistinguishable

  7. ΔE 0.87 indistinguishable

  8. ΔE 0.94 indistinguishable

  9. ΔE 0.99 indistinguishable

  10. ΔE 1.03 very close

  11. Natasha Denona

    Foundation X+ 40 NLight Medium

    ΔE 1.03 very close

  12. ColourPop

    Pretty Fresh Foundation 50W Light

    ΔE 1.04 very close

Swatch colours come from a catalogue collected in 2021-01, so a shade discontinued since then may no longer be on sale. Search for this shade.

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