Your shade, in any other brand.

If you already own a foundation that works, you do not need a photo. Look it up and we will find the closest colour every other brand makes, measured the same way a colour lab would.

6752 shades from 106 brands.

48 matches for “It Cosmetics”

Pick the exact product you own. The same shade code often differs between formulas from one brand, so the formula matters.

It Cosmetics

CC+ Cream with SPF 50+ Tan

#e1965e convert →
It Cosmetics

CC+ Cream with SPF 50+ Deep

#85412f convert →
It Cosmetics

CC+ Cream with SPF 50+ Fair

#f9efe3 convert →
It Cosmetics

CC+ Cream with SPF 50+ Rich

#c6713e convert →
It Cosmetics

CC+ Cream with SPF 50+ Light

#fbe6d1 convert →
It Cosmetics

CC+ Cream with SPF 50+ Medium

#eec7a0 convert →
It Cosmetics

Bye Bye Foundation Powder Rich

#bf8858 convert →
It Cosmetics

Bye Bye Foundation Powder Light

#dcb28e convert →
It Cosmetics

CC+ Cream with SPF 50+ Fair Light

#fcebdb convert →
It Cosmetics

CC+ Cream with SPF 50+ Medium Tan

#e0ae86 convert →
It Cosmetics

CC+ Cream with SPF 50+ Rich Honey

#9e502b convert →
It Cosmetics

CC+ Cream Illumination SPF 50+ Tan

#e1965e convert →
It Cosmetics

CC+ Cream with SPF 50+ Neutral Tan

#e6a77c convert →
It Cosmetics

CC+ Cream Illumination SPF 50+ Deep

#85412f convert →
It Cosmetics

CC+ Cream Illumination SPF 50+ Fair

#f9efe3 convert →
It Cosmetics

CC+ Cream Illumination SPF 50+ Rich

#c6713e convert →
It Cosmetics

CC+ Cream with SPF 50+ Light Medium

#f6ceab convert →
It Cosmetics

Bye Bye Foundation Powder Fair Light

#f2c79d convert →
It Cosmetics

Bye Bye Foundation Powder Rich Honey

#bf8153 convert →
It Cosmetics

CC+ Cream Illumination SPF 50+ Light

#fbe6d2 convert →
It Cosmetics

CC+ Cream Illumination SPF 50+ Medium

#eec7a0 convert →
It Cosmetics

CC+ Cream with SPF 50+ Neutral Medium

#f1c09b convert →
It Cosmetics

Bye Bye Foundation Powder Light Medium

#ecb88d convert →
It Cosmetics

Celebration Foundation Illumination Tan

#f6ae84 convert →
It Cosmetics

Bye Bye Foundation Powder Neutral Medium

#deae7e convert →
It Cosmetics

CC+ Cream Oil-Free Matte with SPF 40 Tan

#b59373 convert →
It Cosmetics

Celebration Foundation Illumination Deep

#ae6545 convert →
It Cosmetics

Celebration Foundation Illumination Fair

#fde9da convert →
It Cosmetics

Celebration Foundation Illumination Rich

#e59a70 convert →
It Cosmetics

Bye Bye Lines Sheer Liquid Foundation Tan

#eeb68f convert →
It Cosmetics

CC+ Cream Illumination SPF 50+ Fair Light

#fcebdb convert →
It Cosmetics

CC+ Cream Illumination SPF 50+ Medium Tan

#e0ae86 convert →
It Cosmetics

CC+ Cream Illumination SPF 50+ Rich Honey

#9e502b convert →
It Cosmetics

CC+ Cream Oil-Free Matte with SPF 40 Deep

#a37051 convert →
It Cosmetics

CC+ Cream Oil-Free Matte with SPF 40 Fair

#cfaf8d convert →
It Cosmetics

CC+ Cream Oil-Free Matte with SPF 40 Rich

#b17b49 convert →
It Cosmetics

Celebration Foundation Illumination Light

#fde4d1 convert →
It Cosmetics

Bye Bye Lines Sheer Liquid Foundation Fair

#faede0 convert →
It Cosmetics

Bye Bye Lines Sheer Liquid Foundation Rich

#cc8c63 convert →
It Cosmetics

CC+ Cream Illumination SPF 50+ Neutral Tan

#e6a77c convert →
It Cosmetics

CC+ Cream Oil-Free Matte with SPF 40 Light

#cbae8f convert →
It Cosmetics

CC+ Cream Oil-Free Matte with SPF 40 Light

#cbae8f convert →
It Cosmetics

Celebration Foundation Illumination Medium

#fcd5b6 convert →
It Cosmetics

Bye Bye Lines Sheer Liquid Foundation Light

#edceb6 convert →
It Cosmetics

CC+ Cream Illumination SPF 50+ Light Medium

#f6ceab convert →
It Cosmetics

CC+ Cream Oil-Free Matte with SPF 40 Medium

#d0ac92 convert →
It Cosmetics

CC+ Cream Oil-Free Matte with SPF 40 Medium

#d0ac92 convert →
It Cosmetics

CC+ Cream Illumination SPF 50+ Neutral Medium

#f1c09b convert →

Why a shade code does not travel

Brands number their ranges however they like. The only thing two shades really share is a colour, so that is what gets compared here.

Every shade is a measured colour first Each swatch is converted to CIE L*a*b* and compared with CIEDE2000, the standard for how far apart two colours look to an eye.
The formula matters as much as the code One brand's NC30 in a stick and in a fluid are not the same colour. Both are listed separately for that reason.
Coverage and finish are still yours to pick A match tells you the colour is right. Whether it is matte, dewy, sheer or full is a separate decision, and the shade page links out to check.

Not sure which shade you wear?

Upload a photo instead and we will read the colour straight off your skin.

Read my skin tone from a photo

Shade colours come from The Pudding’s foundation shade dataset, collected from Sephora and Ulta in 2021-01 and published under an MIT licence. 6752 of those shades are in use here, across 106 brands and 326 products.