It Cosmetics

Bye Bye Lines Sheer Liquid Foundation Fair

A warm shade sitting deeper than 100% of the 6752 on sale. Everything below is the closest colour another brand makes to it.

The same colour, elsewhere

The closest shade each brand makes, nearest first. A ΔE under 2 is a colour difference you would have to look for.

Maybelline

Dream Radiant Liquid Foundation Fair Ivory

ΔE 0.96 indistinguishable
Clinique

Beyond Perfecting Foundation + Concealer CN 0.5 Shell

ΔE 1.1 very close
PÜR

4-in-1 Pressed Mineral Powder Foundation SPF 15 LG2 Light Porcelain

ΔE 1.14 very close
Urban Decay Cosmetics

Stay Naked The Fix Powder Foundation 10NN

ΔE 1.22 very close
Makeup Revolution

Conceal & Define Satte Matte Powder Foundation P0.2

ΔE 1.34 very close
Natasha Denona

Foundation X+ 3N

ΔE 1.43 very close
Dior

BACKSTAGE Face & Body Foundation 0 Neutral

ΔE 1.49 very close
ZOEVA

Authentik Skin Natural Luminous Foundation 010N Aglow

ΔE 1.54 very close
Morphe

Fluidity Full-Coverage Foundation F1.20 Neutral

ΔE 1.63 very close
ULTA

Velvet Matte Longwear Foundation Fair Neutral

ΔE 1.69 very close
L'Oréal

Infallible Fresh Wear 24HR Foundation Pearl

ΔE 1.72 very close
Tarte

Amazonian Clay BB Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen Ivory

ΔE 1.83 very close

The neighbouring shades It Cosmetics makes, in case this one runs a little light or a little deep on you.

ΔE 1.31 away CC+ Cream with SPF 50+ Fair

Swatch colours come from a catalogue collected in 2021-01, so a shade discontinued since then may no longer be on sale. Search for this shade.

A shade that matches your old foundation only helps if the old one was right. Read your skin colour from a photo and check.