It Cosmetics

CC+ Cream Illumination SPF 50+ Rich

A neutral shade sitting deeper than 25% of the 6752 on sale. Everything below is the closest colour another brand makes to it.

The same colour, elsewhere

The closest shade each brand makes, nearest first. A ΔE under 2 is a colour difference you would have to look for.

Smith & Cult

Veiled Threat Weightless Micro-Blurring Foundation 410 Warm

ΔE 0.64 indistinguishable
ZOEVA

Authentik Skin Natural Luminous Foundation 310C Kind

ΔE 0.68 indistinguishable
L'Oréal

Infallible Pro-Matte Liquid Longwear Foundation 109 Classic Tan

ΔE 2.33 close
Tarte

Clay Stick Foundation Tan Deep Honey

ΔE 2.48 close
MAC

Studio Fix Soft Matte Foundation Stick NW43

ΔE 2.51 close
Fenty Beauty

Pro Filt'r Soft Matte Longwear Foundation 410

ΔE 2.79 close
Too Faced

Born This Way Matte 24 Hour Foundation Praline

ΔE 3.0 close
UOMA Beauty

Say What?! Foundation T1W Brown Sugar

ΔE 3.04 close
ULTA

Velvet Matte Longwear Foundation Tan Neutral

ΔE 3.36 close
Clinique

Even Better Makeup Broad Spectrum SPF 15 CN 113 Sepia

ΔE 3.44 close
Lancôme

Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation 460 Suede

ΔE 3.96 noticeably different
Catrice

True Skin Hydrating Foundation 046 Neutral Toffee

ΔE 4.14 noticeably different

The neighbouring shades It Cosmetics makes, in case this one runs a little light or a little deep on you.

ΔE 0.0 away CC+ Cream with SPF 50+ Rich

ΔE 0.0 away Bye Bye Foundation Full Coverage Moisturizer with SPF 50+ Rich

Swatch colours come from a catalogue collected in 2021-01, so a shade discontinued since then may no longer be on sale. Search for this shade.

A shade that matches your old foundation only helps if the old one was right. Read your skin colour from a photo and check.