Foundation Shade Finder

Your shade, in any other brand.

If you already own a foundation that works, you do not need a photo. Look it up and we will find the closest colour every other brand makes, measured the same way a colour lab would.

6752 shades from 106 brands.

48 matches for “ULTA”

Pick the exact product you own. The same shade code often differs between formulas from one brand, so the formula matters.

  1. ULTA

    Mineral Powder Foundation Tan Cool

    #e8b096 convert →

  2. ULTA

    Moisturizing Foundation Stick Deep

    #9b614a convert →

  3. ULTA

    Mineral Powder Foundation Dark Cool

    #bf7e68 convert →

  4. ULTA

    Mineral Powder Foundation Dark Warm

    #ddaa90 convert →

  5. ULTA

    Mineral Powder Foundation Fair Cool

    #f6cfa7 convert →

  6. ULTA

    Mineral Powder Foundation Fair Warm

    #f8e7d7 convert →

  7. ULTA

    Moisturizing Foundation Stick Light

    #c29477 convert →

  8. ULTA

    Moisturizing Foundation Stick Medium

    #c29173 convert →

  9. ULTA

    Effortless Effect Foundation Tan Cool

    #a06939 convert →

  10. ULTA

    Effortless Effect Foundation Tan Warm

    #af7b43 convert →

  11. ULTA

    Mineral Powder Foundation Medium Warm

    #efcca6 convert →

  12. ULTA

    Mineral Powder Foundation Tan Neutral

    #d49572 convert →

  13. ULTA

    Effortless Effect Foundation Dark Cool

    #7b533d convert →

  14. ULTA

    Effortless Effect Foundation Deep Cool

    #62392a convert →

  15. ULTA

    Effortless Effect Foundation Deep Warm

    #70442b convert →

  16. ULTA

    Effortless Effect Foundation Fair Cool

    #e1cab7 convert →

  17. ULTA

    Effortless Effect Foundation Fair Warm

    #ebe1d2 convert →

  18. ULTA

    Effortless Effect Foundation Tan Olive

    #b38452 convert →

  19. ULTA

    Moisturizing Foundation Stick Tan Cool

    #ca9269 convert →

  20. ULTA

    Moisturizing Foundation Stick Tan Warm

    #cd9d77 convert →

  21. ULTA

    Adjustable Coverage Foundation Tan Cool

    #c58864 convert →

  22. ULTA

    Adjustable Coverage Foundation Tan Warm

    #e7b68d convert →

  23. ULTA

    Effortless Effect Foundation Light Cool

    #e2c7ab convert →

  24. ULTA

    Effortless Effect Foundation Light Warm

    #e3c5a9 convert →

  25. ULTA

    Mineral Powder Foundation Tan Dark Cool

    #e7a176 convert →

  26. ULTA

    Moisturizing Foundation Stick Dark Warm

    #8d4934 convert →

  27. ULTA

    Moisturizing Foundation Stick Deep Cool

    #9f5535 convert →

  28. ULTA

    Moisturizing Foundation Stick Deep Warm

    #b16f4e convert →

  29. ULTA

    Moisturizing Foundation Stick Fair Cool

    #eaceb5 convert →

  30. ULTA

    Adjustable Coverage Foundation Dark Warm

    #c47a5e convert →

  31. ULTA

    Adjustable Coverage Foundation Deep Warm

    #d68a67 convert →

  32. ULTA

    Adjustable Coverage Foundation Fair Warm

    #fceade convert →

  33. ULTA

    Effortless Effect Foundation Medium Cool

    #d4aa7e convert →

  34. ULTA

    Effortless Effect Foundation Medium Warm

    #e3c590 convert →

  35. ULTA

    Effortless Effect Foundation Tan Neutral

    #87512c convert →

  36. ULTA

    Mineral Powder Foundation Medium Neutral

    #eab994 convert →

  37. ULTA

    Moisturizing Foundation Stick Light Cool

    #eec4ab convert →

  38. ULTA

    Adjustable Coverage Foundation Light Cool

    #e3b79a convert →

  39. ULTA

    Adjustable Coverage Foundation Light Warm

    #e2af7d convert →

  40. ULTA

    Effortless Effect Foundation Dark Neutral

    #5e4030 convert →

  41. ULTA

    Effortless Effect Foundation Deep Neutral

    #713f27 convert →

  42. ULTA

    Effortless Effect Foundation Fair Neutral

    #e2d0ba convert →

  43. ULTA

    Effortless Effect Foundation Medium Olive

    #dab88b convert →

  44. ULTA

    Effortless Effect Foundation Medium Peach

    #dfb988 convert →

  45. ULTA

    Moisturizing Foundation Stick Medium Cool

    #f4d0b0 convert →

  46. ULTA

    Moisturizing Foundation Stick Medium Warm

    #dca47e convert →

  47. ULTA

    Moisturizing Foundation Stick Tan Neutral

    #d8a785 convert →

  48. ULTA

    Velvet Matte Longwear Foundation Tan Cool

    #cc8357 convert →

Why a shade code does not travel

Brands number their ranges however they like. The only thing two shades really share is a colour, so that is what gets compared here.

  • Every shade is a measured colour first Each swatch is converted to CIE L*a*b* and compared with CIEDE2000, the standard for how far apart two colours look to an eye.
  • The formula matters as much as the code One brand's NC30 in a stick and in a fluid are not the same colour. Both are listed separately for that reason.
  • Coverage and finish are still yours to pick A match tells you the colour is right. Whether it is matte, dewy, sheer or full is a separate decision, and the shade page links out to check.

Not sure which shade you wear?

Upload a photo instead and we will read the colour straight off your skin.

Read my skin tone from a photo

Shade colours come from The Pudding’s foundation shade dataset, collected from Sephora and Ulta in 2021-01 and published under an MIT licence. 6752 of those shades are in use here, across 106 brands and 326 products.