Foundation Shade Finder

Shade converter → ULTA

ULTA

Effortless Effect Foundation Fair Neutral

A warm shade sitting deeper than 89% of the 6752 on sale. Everything below is the closest colour another brand makes to it.

Swatch
#e2d0basampled from the retailer's swatch
Lightness L*
84.4deeper than 89% of the range
Hue angle
78°warm undertone
Chroma
13.5how saturated it is

The same colour, elsewhere

The closest shade each brand makes, nearest first. A ΔE under 2 is a colour difference you would have to look for.

  1. Benefit Cosmetics

    Hello Happy Velvet Powder Foundation Shade 1 Fair Cool

    ΔE 0.89 indistinguishable

  2. Maybelline

    Dream Urban Cover Flawless Coverage Foundation SPF 50 Classic Ivory

    ΔE 1.19 very close

  3. Tom Ford

    Traceless Soft Matte Foundation 0.5 Porcelain

    ΔE 1.78 very close

  4. ColourPop

    Pretty Fresh Foundation 15W Fair

    ΔE 2.04 close

  5. VDL

    Perfect Lasting Foundation V02.5 Cool Undertone

    ΔE 2.15 close

  6. Koh Gen Do

    Aqua Foundation 113

    ΔE 2.19 close

  7. Hourglass

    Illusion® Hyaluronic Skin Tint Ivory

    ΔE 2.38 close

  8. L.A. Girl

    Pro.Matte Foundation Nude

    ΔE 2.41 close

  9. NARS

    Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30 Alaska

    ΔE 2.44 close

  10. MAC

    Studio Fix Fluid SPF 15 Foundation NW10

    ΔE 2.46 close

  11. Lancôme

    Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27 095 Ivoire W

    ΔE 2.59 close

  12. Make Up For Ever

    Matte Velvet Skin Full Coverage Foundation R230

    ΔE 2.67 close

Swatch colours come from a catalogue collected in 2021-01, so a shade discontinued since then may no longer be on sale. Search for this shade.

Not sure this one is right on you?

A shade that matches your old foundation only helps if the old one was right. Read your skin colour from a photo and check.

Read my skin tone Convert another shade