Foundation Shade Finder

Shade converter → ULTA

ULTA

Velvet Matte Longwear Foundation Dark Neutral

A neutral shade sitting deeper than 3% of the 6752 on sale. Everything below is the closest colour another brand makes to it.

Swatch
#70412esampled from the retailer's swatch
Lightness L*
32.8deeper than 3% of the range
Hue angle
48°neutral undertone
Chroma
27.3how saturated it is

The same colour, elsewhere

The closest shade each brand makes, nearest first. A ΔE under 2 is a colour difference you would have to look for.

  1. Gucci

    Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation 530N

    ΔE 0.55 indistinguishable

  2. Fenty Beauty

    Pro Filt'r Soft Matte Powder Foundation 460

    ΔE 1.01 very close

  3. Make Up For Ever

    Reboot Active Care Revitalizing Foundation R550

    ΔE 1.12 very close

  4. e.l.f. Cosmetics

    Flawless Finish Foundation Mocha

    ΔE 1.13 very close

  5. Armani Beauty

    Neo Nude Foundation 17

    ΔE 1.25 very close

  6. BECCA Cosmetics

    Ultimate Coverage 24 Hour Foundation 6W2 Truffle

    ΔE 1.26 very close

  7. Tarte

    Amazonian Clay Full Coverage Foundation SPF 15 56G Rich Golden

    ΔE 1.53 very close

  8. bareMinerals

    Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25 11 Cedar

    ΔE 1.61 very close

  9. Estée Lauder

    Double Wear Stay-in-Place Makeup 8C1 Rich Java

    ΔE 1.62 very close

  10. Dose Of Colors

    Meet Your Hue Foundation 134 Dark

    ΔE 1.64 very close

  11. Morphe

    Fluidity Full-Coverage Foundation F5.10 Cool

    ΔE 1.69 very close

  12. NARS

    Soft Matte Complete Foundation Namibia

    ΔE 1.7 very close

Swatch colours come from a catalogue collected in 2021-01, so a shade discontinued since then may no longer be on sale. Search for this shade.

Not sure this one is right on you?

A shade that matches your old foundation only helps if the old one was right. Read your skin colour from a photo and check.

Read my skin tone Convert another shade