Foundation Shade Finder

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Juvia's Place

I Am Magic Foundation 240 Lagos

A neutral shade sitting deeper than 8% of the 6752 on sale. Everything below is the closest colour another brand makes to it.


Swatch
#90502dsampled from the retailer's swatch
Lightness L*
41.0deeper than 8% of the range
Hue angle
53°neutral undertone
Chroma
39.6how saturated it is

The same colour, elsewhere

The closest shade each brand makes, nearest first. A ΔE under 2 is a colour difference you would have to look for.

  1. ΔE 0.5 indistinguishable

  2. Wet n Wild

    PhotoFocus Liquid Foundation Mahogany

    ΔE 1.02 very close

  3. ΔE 1.07 very close

  4. Catrice

    True Skin Hydrating Foundation 080 Neutral Pecan

    ΔE 1.26 very close

  5. It Cosmetics

    Your Skin But Better Foundation + Skincare 52 Rich Warm

    ΔE 1.34 very close

  6. Benefit Cosmetics

    Hello Happy Flawless Brightening Foundation SPF 15 Shade 10 Deep Warm

    ΔE 1.4 very close

  7. Dose Of Colors

    Meet Your Hue Foundation 130 Dark

    ΔE 1.5 very close

  8. KVD Beauty

    Lock-It Foundation 76 Deep W

    ΔE 1.62 very close

  9. ΔE 1.63 very close

  10. Marc Jacobs Beauty

    Re(marc)able Full Cover Foundation Concentrate 84 Cocoa Medium

    ΔE 1.66 very close

  11. bareMinerals

    Matte Foundation Broad Spectrum SPF 15 27 Warm Deep

    ΔE 1.67 very close

  12. ΔE 1.75 very close

Swatch colours come from a catalogue collected in 2021-01, so a shade discontinued since then may no longer be on sale. Search for this shade.

Not sure this one is right on you?

A shade that matches your old foundation only helps if the old one was right. Read your skin colour from a photo and check.

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