It Cosmetics

Your Skin But Better Foundation + Skincare 36 Medium Cool

A neutral shade sitting deeper than 49% of the 6752 on sale. Everything below is the closest colour another brand makes to it.

The same colour, elsewhere

The closest shade each brand makes, nearest first. A ΔE under 2 is a colour difference you would have to look for.

Revlon

ColorStay Makeup For Normal/Dry Skin 320 True Beige

ΔE 0.49 indistinguishable
Estée Lauder

Double Wear Stay-in-Place Makeup 4C1 Outdoor Beige

ΔE 0.49 indistinguishable
bareMinerals

BAREPRO Longwear Powder Foundation 20 Oak

ΔE 0.57 indistinguishable
Juice Beauty

PHYTO-PIGMENTS Flawless Serum Foundation 12 Desert Beige

ΔE 0.71 indistinguishable
Armani Beauty

Power Fabric Longwear High Cover Foundation SPF 25 5

ΔE 0.73 indistinguishable
Tarte

SEA Water Foundation Broad Spectrum SPF 15 51H

ΔE 0.74 indistinguishable
Sephora Collection

Matte Perfection Full Coverage Foundation 30 Sand

ΔE 0.84 indistinguishable
Laura Mercier

Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free 4C1

ΔE 0.85 indistinguishable
Lancôme

SKIN FEELS GOOD Skin Nourishing Foundation 02C

ΔE 1.03 very close
Exa

High Fidelity Foundation 400 Lydia

ΔE 1.09 very close
Make Up For Ever

Ultra HD Invisible Cover Stick Foundation Y315

ΔE 1.14 very close
Dior

Airflash Spray Foundation 5 Warm

ΔE 1.16 very close

Swatch colours come from a catalogue collected in 2021-01, so a shade discontinued since then may no longer be on sale. Search for this shade.

A shade that matches your old foundation only helps if the old one was right. Read your skin colour from a photo and check.