It Cosmetics

Your Skin But Better Foundation + Skincare 23 Light Warm

A warm shade sitting deeper than 78% of the 6752 on sale. Everything below is the closest colour another brand makes to it.

The same colour, elsewhere

The closest shade each brand makes, nearest first. A ΔE under 2 is a colour difference you would have to look for.

Wet n Wild

Photo Focus Dewy Foundation Soft Beige

ΔE 0.0 indistinguishable
Maybelline

Fit Me Dewy + Smooth Foundation Fair Ivory

ΔE 0.25 indistinguishable
Pacifica

Alight Clean Foundation 33NL Neutral Light

ΔE 0.3 indistinguishable
Estée Lauder

Futurist Hydra Rescue Moisturizing Makeup SPF 45 2W1 Dawn

ΔE 0.6 indistinguishable
Hynt Beauty

Encore Pressed Powder Foundation Sand

ΔE 0.67 indistinguishable
Kevyn Aucoin

Foundation Balm 4.5 Light EF

ΔE 0.72 indistinguishable
ZOEVA

Authentik Skin Natural Luminous Foundation 120N Daring

ΔE 0.76 indistinguishable
Milani

Conceal + Perfect 2-in-1 Foundation + Concealer Medium Beige

ΔE 0.85 indistinguishable
Cover FX

Natural Finish Foundation G30

ΔE 0.88 indistinguishable
Rare Beauty by Selena Gomez

Liquid Touch Weightless Foundation 200C

ΔE 0.99 indistinguishable
rms beauty

"Un" Cover-up Concealer 22

ΔE 1.0 indistinguishable
Lancôme

Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation 315 Versatile Wheat II

ΔE 1.01 very close

Swatch colours come from a catalogue collected in 2021-01, so a shade discontinued since then may no longer be on sale. Search for this shade.

A shade that matches your old foundation only helps if the old one was right. Read your skin colour from a photo and check.