Foundation Shade Finder

Shade converter → It Cosmetics

It Cosmetics

Your Skin But Better Foundation + Skincare 22 Light Neutral

A warm shade sitting deeper than 68% of the 6752 on sale. Everything below is the closest colour another brand makes to it.


Swatch
#deb391sampled from the retailer's swatch
Lightness L*
76.0deeper than 68% of the range
Hue angle
65°warm undertone
Chroma
25.7how saturated it is

The same colour, elsewhere

The closest shade each brand makes, nearest first. A ΔE under 2 is a colour difference you would have to look for.

  1. CoverGirl

    Clean Fresh Skin Milk Foundation 570 Medium/Tan

    ΔE 0.34 indistinguishable

  2. ΔE 0.34 indistinguishable

  3. beautyblender

    Bounce™ Liquid Whip Long Wear Foundation 2.50 Neutral

    ΔE 0.44 indistinguishable

  4. ΔE 0.45 indistinguishable

  5. ΔE 0.56 indistinguishable

  6. Cover FX

    Power Play Foundation 40 G+

    ΔE 0.62 indistinguishable

  7. Charlotte Tilbury

    Airbrush Flawless Longwear Foundation 9 Cool

    ΔE 0.8 indistinguishable

  8. Natasha Denona

    Foundation X+ 55Wr

    ΔE 0.81 indistinguishable

  9. L'Oréal

    True Match Lumi Healthy Luminous Makeup Soft Ivory/Classic Ivory

    ΔE 0.82 indistinguishable

  10. Clinique

    Superpowder Double Face Makeup Matte Medium

    ΔE 0.84 indistinguishable

  11. ΔE 0.87 indistinguishable

  12. Jouer Cosmetics

    Essential High Coverage Crème Foundation Golden Sand

    ΔE 0.89 indistinguishable


Next to it in the same range

The neighbouring shades It Cosmetics makes, in case this one runs a little light or a little deep on you.

Swatch colours come from a catalogue collected in 2021-01, so a shade discontinued since then may no longer be on sale. Search for this shade.

Not sure this one is right on you?

A shade that matches your old foundation only helps if the old one was right. Read your skin colour from a photo and check.

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