It Cosmetics

Celebration Full Coverage Powder Foundation Fair

A warm shade sitting deeper than 100% of the 6752 on sale. Everything below is the closest colour another brand makes to it.

The same colour, elsewhere

The closest shade each brand makes, nearest first. A ΔE under 2 is a colour difference you would have to look for.

Maybelline

Fit Me Matte + Poreless Liquid Foundation 105 Fair Ivory

ΔE 0.2 indistinguishable
ULTA

Adjustable Coverage Foundation Fair Warm

ΔE 0.63 indistinguishable
Dose Of Colors

Meet Your Hue Foundation 101 Fair

ΔE 0.87 indistinguishable
Morphe

2 Hint Hint Skin Tint Hint of Ivory

ΔE 1.09 very close
J.Cat Beauty

Skinsurance Max Coverage Silky Foundation Porcelain

ΔE 1.29 very close
Beauty Bakerie

InstaBake Aqua Glass Foundation 359 Cool

ΔE 1.35 very close
Natasha Denona

Transformatte Pore Vanishing Matte Foundation 23R Natasha Denona Transformatte Pore Vanishing Matte Foundation

ΔE 1.38 very close
Tarte

Amazonian Clay BB Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen Ivory

ΔE 1.38 very close
Milani

Screen Queen Foundation Classic Alabaster

ΔE 1.43 very close
Bobbi Brown

Skin Foundation SPF 15 00 Alabaster

ΔE 1.49 very close
Makeup Revolution

Conceal & Define Full Coverage Foundation F6.5

ΔE 1.61 very close
Clinique

Even Better Makeup Broad Spectrum SPF 15 CN 0.5 Shell

ΔE 1.62 very close

The neighbouring shades It Cosmetics makes, in case this one runs a little light or a little deep on you.

ΔE 0.0 away Your Skin But Better CC+ Airbrush Perfecting Color Correcting Setting Powder Fair

Swatch colours come from a catalogue collected in 2021-01, so a shade discontinued since then may no longer be on sale. Search for this shade.

A shade that matches your old foundation only helps if the old one was right. Read your skin colour from a photo and check.