It Cosmetics

Celebration Full Coverage Powder Foundation Deep

A neutral shade sitting deeper than 27% of the 6752 on sale. Everything below is the closest colour another brand makes to it.

The same colour, elsewhere

The closest shade each brand makes, nearest first. A ΔE under 2 is a colour difference you would have to look for.

Estée Lauder

Double Wear Stay In Place Matte Powder Foundation 7C1 Rich Mahogany

ΔE 1.18 very close
Catrice

True Skin Hydrating Foundation 046 Neutral Toffee

ΔE 1.69 very close
rms beauty

"Un" Cover-Up Cream Foundation 66

ΔE 1.85 very close
ULTA

Adjustable Coverage Foundation Dark Warm

ΔE 1.99 very close
Milani

Conceal + Perfect Smooth Finish Cream-To-Powder Foundation Rich Sand

ΔE 2.04 close
J.Cat Beauty

Skinsurance Max Coverage Silky Foundation Sweet Coco

ΔE 2.08 close
UOMA Beauty

Say What?! Foundation T2C Bronze Venus

ΔE 2.1 close
ILIA

Super Serum Skin Tint SPF 40 Foundation 14 Dominica

ΔE 2.14 close
Too Faced

Born This Way Matte 24 Hour Foundation Warm Beige

ΔE 2.24 close
Morphe

Fluidity Full-Coverage Foundation F2.120 Neutral

ΔE 2.28 close
Gucci

Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation 420N

ΔE 2.29 close
Yves Saint Laurent

Touche Eclat All-In-One Glow Foundation B80

ΔE 2.63 close

The neighbouring shades It Cosmetics makes, in case this one runs a little light or a little deep on you.

ΔE 0.33 away Your Skin But Better CC+ Airbrush Perfecting Color Correcting Setting Powder Deep

Swatch colours come from a catalogue collected in 2021-01, so a shade discontinued since then may no longer be on sale. Search for this shade.

A shade that matches your old foundation only helps if the old one was right. Read your skin colour from a photo and check.