It Cosmetics

Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+ Neutral Medium

A warm shade sitting deeper than 59% of the 6752 on sale. Everything below is the closest colour another brand makes to it.

The same colour, elsewhere

The closest shade each brand makes, nearest first. A ΔE under 2 is a colour difference you would have to look for.

bareMinerals

Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25 06 Ginger

ΔE 0.54 indistinguishable
NARS

Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30 Annapurna

ΔE 0.66 indistinguishable
Sephora Collection

MicroSmooth Baked Powder Foundation 30 Sand Sephora Quality Way-Nice Price

ΔE 0.67 indistinguishable
Charlotte Tilbury

Airbrush Flawless Longwear Foundation 10 Cool

ΔE 0.71 indistinguishable
Kosas

Tinted Face Oil Foundation 04 Tone

ΔE 0.71 indistinguishable
Laura Mercier

Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free 2W3

ΔE 0.82 indistinguishable
Exa

High Fidelity Foundation 380 Alyssa

ΔE 0.82 indistinguishable
Tarte

Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20 27S Light-Medium Sand

ΔE 0.85 indistinguishable
Smith & Cult

Veiled Threat Weightless Micro-Blurring Foundation 220 Neutral

ΔE 0.86 indistinguishable
PÜR

4-in-1 Pressed Mineral Powder Foundation SPF 15 MN5 Golden Medium

ΔE 0.9 indistinguishable
Essence

Pretty Natural Hydrating Foundation 10 Cool Porcelain

ΔE 0.9 indistinguishable
Dermablend

Cover Creme Full Coverage Foundation 20W Cashew Beige

ΔE 0.99 indistinguishable

The neighbouring shades It Cosmetics makes, in case this one runs a little light or a little deep on you.

ΔE 0.27 away Bye Bye Lines Sheer Liquid Foundation Medium Tan

Swatch colours come from a catalogue collected in 2021-01, so a shade discontinued since then may no longer be on sale. Search for this shade.

A shade that matches your old foundation only helps if the old one was right. Read your skin colour from a photo and check.