CoverGirl

TruBlend Matte Made Liquid Foundation L40 Classic Ivory

A warm shade sitting deeper than 65% of the 6752 on sale. Everything below is the closest colour another brand makes to it.

The same colour, elsewhere

The closest shade each brand makes, nearest first. A ΔE under 2 is a colour difference you would have to look for.

Charlotte Tilbury

Light Wonder Foundation 5 Medium

ΔE 0.37 indistinguishable
Jouer Cosmetics

Essential High Coverage Crème Foundation Pebble

ΔE 0.38 indistinguishable
NARS

Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30 Groenland

ΔE 0.45 indistinguishable
Sephora Collection

10 Hour Wear Perfection Foundation 22.5 Pink Natural

ΔE 0.54 indistinguishable
Too Faced

Born This Way Foundation Nude

ΔE 0.64 indistinguishable
Make Up For Ever

Ultra HD Invisible Cover Stick Foundation Y215

ΔE 0.7 indistinguishable
Urban Decay Cosmetics

All Nighter Liquid Full Coverage Foundation 3.25

ΔE 1.03 very close
KVD Beauty

True Portrait Medium Coverage Shake Foundation 010 Light

ΔE 1.06 very close
AmorePacific

Color Control Cushion Compact Broad Spectrum SPF 50+ 104 Light/Medium Pink

ΔE 1.07 very close
La Mer

The Luminous Lifting Cushion Foundation SPF 20 + Refill 21 Petal

ΔE 1.12 very close
Smashbox

Primer + Foundation Customizable Set 0.3 Smashbox

ΔE 1.14 very close
Fenty Beauty

Pro Filt'r Soft Matte Powder Foundation 230

ΔE 1.15 very close

Swatch colours come from a catalogue collected in 2021-01, so a shade discontinued since then may no longer be on sale. Search for this shade.

A shade that matches your old foundation only helps if the old one was right. Read your skin colour from a photo and check.