Foundation Shade Finder

Your shade, in any other brand.

If you already own a foundation that works, you do not need a photo. Look it up and we will find the closest colour every other brand makes, measured the same way a colour lab would.

6752 shades from 106 brands.

43 matches for “ZOEVA”

Pick the exact product you own. The same shade code often differs between formulas from one brand, so the formula matters.

  1. #ce7f49 convert →

  2. #edc9a4 convert →

  3. #c57341 convert →

  4. #452722 convert →

  5. #f3e6da convert →

  6. #e7bd9a convert →

  7. #e6b793 convert →

  8. #e6a470 convert →

  9. #dd985f convert →

  10. #aa4c1d convert →

  11. #eac8a5 convert →

  12. #e8ba91 convert →

  13. #e9be97 convert →

  14. #dda278 convert →

  15. #d38d53 convert →

  16. #d28d53 convert →

  17. #76301b convert →

  18. #eacfb9 convert →

  19. #e1ab7f convert →

  20. #e8b37e convert →

  21. #dd985f convert →

  22. #c5692e convert →

  23. #a1411f convert →

  24. #6d281e convert →

  25. #57241c convert →

  26. #e2b590 convert →

  27. #e9b98f convert →

  28. #e8b88c convert →

  29. #e3b284 convert →

  30. #e7a87d convert →

  31. #cd6d38 convert →

  32. #ad4a21 convert →

  33. #c96b38 convert →

  34. #9f4221 convert →

  35. #e1be9e convert →

  36. #e7ba97 convert →

  37. #e9bd95 convert →

  38. #d99a64 convert →

  39. #da7f3d convert →

  40. #cd6d38 convert →

  41. #a94d1d convert →

  42. #e7b894 convert →

  43. #e5bea2 convert →

Why a shade code does not travel

Brands number their ranges however they like. The only thing two shades really share is a colour, so that is what gets compared here.

  • Every shade is a measured colour first Each swatch is converted to CIE L*a*b* and compared with CIEDE2000, the standard for how far apart two colours look to an eye.
  • The formula matters as much as the code One brand's NC30 in a stick and in a fluid are not the same colour. Both are listed separately for that reason.
  • Coverage and finish are still yours to pick A match tells you the colour is right. Whether it is matte, dewy, sheer or full is a separate decision, and the shade page links out to check.

Not sure which shade you wear?

Upload a photo instead and we will read the colour straight off your skin.

Read my skin tone from a photo

Shade colours come from The Pudding’s foundation shade dataset, collected from Sephora and Ulta in 2021-01 and published under an MIT licence. 6752 of those shades are in use here, across 106 brands and 326 products.