Foundation Shade Finder

Your shade, in any other brand.

If you already own a foundation that works, you do not need a photo. Look it up and we will find the closest colour every other brand makes, measured the same way a colour lab would.

6752 shades from 106 brands.

42 matches for “Smith & Cult”

Pick the exact product you own. The same shade code often differs between formulas from one brand, so the formula matters.

  1. #f2e2d7 convert →

  2. #efcea7 convert →

  3. #e8c6a4 convert →

  4. #edc1aa convert →

  5. #e6b299 convert →

  6. #ebb793 convert →

  7. #dfa881 convert →

  8. #e0af8b convert →

  9. #e7af85 convert →

  10. #f1ae84 convert →

  11. #dc9d76 convert →

  12. #dd9b73 convert →

  13. #e99b63 convert →

  14. #e09158 convert →

  15. #d98d4e convert →

  16. #d58655 convert →

  17. #c87d53 convert →

  18. #c97f53 convert →

  19. #d07741 convert →

  20. #c77341 convert →

  21. #ad6639 convert →

  22. #ab5328 convert →

  23. #82472c convert →

  24. #83432d convert →

  25. #613b21 convert →

  26. #7c4123 convert →

  27. #f4e2da convert →

  28. #ebc8b0 convert →

  29. #f3c7b1 convert →

  30. #ecc3a7 convert →

  31. #ddae87 convert →

  32. #d9ac8a convert →

  33. #d9b090 convert →

  34. #dda57e convert →

  35. #cf9d69 convert →

  36. #e29d68 convert →

  37. #dc834f convert →

  38. #d0895a convert →

  39. #c4733f convert →

  40. #c46b3e convert →

  41. #87452a convert →

  42. #6b3927 convert →

Why a shade code does not travel

Brands number their ranges however they like. The only thing two shades really share is a colour, so that is what gets compared here.

  • Every shade is a measured colour first Each swatch is converted to CIE L*a*b* and compared with CIEDE2000, the standard for how far apart two colours look to an eye.
  • The formula matters as much as the code One brand's NC30 in a stick and in a fluid are not the same colour. Both are listed separately for that reason.
  • Coverage and finish are still yours to pick A match tells you the colour is right. Whether it is matte, dewy, sheer or full is a separate decision, and the shade page links out to check.

Not sure which shade you wear?

Upload a photo instead and we will read the colour straight off your skin.

Read my skin tone from a photo

Shade colours come from The Pudding’s foundation shade dataset, collected from Sephora and Ulta in 2021-01 and published under an MIT licence. 6752 of those shades are in use here, across 106 brands and 326 products.