Foundation Shade Finder

Your shade, in any other brand.

If you already own a foundation that works, you do not need a photo. Look it up and we will find the closest colour every other brand makes, measured the same way a colour lab would.

6752 shades from 106 brands.

48 matches for “La Mer”

Pick the exact product you own. The same shade code often differs between formulas from one brand, so the formula matters.

  1. #fccd98 convert →

  2. #f9d0b4 convert →

  3. #fcc7a1 convert →

  4. #fbc79f convert →

  5. #f4c393 convert →

  6. #e9b485 convert →

  7. #fac186 convert →

  8. #fdc185 convert →

  9. #db9d6d convert →

  10. #d99f68 convert →

  11. #d49b69 convert →

  12. #d09c75 convert →

  13. #c49a7f convert →

  14. #d4915d convert →

  15. #c68355 convert →

  16. #c98153 convert →

  17. #c7895d convert →

  18. #a96f49 convert →

  19. #a06a44 convert →

  20. #9b6345 convert →

  21. #dcaf8d convert →

  22. #eec8b5 convert →

  23. #b28c75 convert →

  24. #f0c3a6 convert →

  25. #c6856f convert →

  26. #fcd3bd convert →

  27. #fde6d7 convert →

  28. #f9dbb7 convert →

  29. #efc9a5 convert →

  30. #c7a28e convert →

  31. #f0c2a1 convert →

  32. #eec6ad convert →

  33. #f4bf9d convert →

  34. #d7a986 convert →

  35. #814c33 convert →

  36. #b18d74 convert →

  37. #d09b5f convert →

  38. #caa493 convert →

  39. #ac826e convert →

  40. #e8be99 convert →

  41. #d3a77f convert →

  42. #eac7a8 convert →

  43. #ddbd99 convert →

  44. #dcb593 convert →

  45. #f6d1be convert →

  46. #f3c4a6 convert →

  47. #b3763b convert →

  48. #f2c79d convert →

Why a shade code does not travel

Brands number their ranges however they like. The only thing two shades really share is a colour, so that is what gets compared here.

  • Every shade is a measured colour first Each swatch is converted to CIE L*a*b* and compared with CIEDE2000, the standard for how far apart two colours look to an eye.
  • The formula matters as much as the code One brand's NC30 in a stick and in a fluid are not the same colour. Both are listed separately for that reason.
  • Coverage and finish are still yours to pick A match tells you the colour is right. Whether it is matte, dewy, sheer or full is a separate decision, and the shade page links out to check.

Not sure which shade you wear?

Upload a photo instead and we will read the colour straight off your skin.

Read my skin tone from a photo

Shade colours come from The Pudding’s foundation shade dataset, collected from Sephora and Ulta in 2021-01 and published under an MIT licence. 6752 of those shades are in use here, across 106 brands and 326 products.