Foundation Shade Finder

Your shade, in any other brand.

If you already own a foundation that works, you do not need a photo. Look it up and we will find the closest colour every other brand makes, measured the same way a colour lab would.

6752 shades from 106 brands.

32 matches for “Bite Beauty”

Pick the exact product you own. The same shade code often differs between formulas from one brand, so the formula matters.

  1. #eec8b5 convert →

  2. #f5c5b1 convert →

  3. #ebc3a9 convert →

  4. #e3c1aa convert →

  5. #edc2ac convert →

  6. #f3c1a5 convert →

  7. #dca98f convert →

  8. #e9b29b convert →

  9. #e4b399 convert →

  10. #ebb29a convert →

  11. #e8b298 convert →

  12. #e3b094 convert →

  13. #e8b193 convert →

  14. #dca88e convert →

  15. #d9a692 convert →

  16. #cc9d7d convert →

  17. #c28f79 convert →

  18. #b47c64 convert →

  19. #ac7863 convert →

  20. #b17662 convert →

  21. #a8705f convert →

  22. #a16f60 convert →

  23. #976a62 convert →

  24. #795853 convert →

  25. #ca977c convert →

  26. #cd997b convert →

  27. #ca947b convert →

  28. #c9896f convert →

  29. #c79376 convert →

  30. #b8876c convert →

  31. #c6927b convert →

  32. #c48c74 convert →

Why a shade code does not travel

Brands number their ranges however they like. The only thing two shades really share is a colour, so that is what gets compared here.

  • Every shade is a measured colour first Each swatch is converted to CIE L*a*b* and compared with CIEDE2000, the standard for how far apart two colours look to an eye.
  • The formula matters as much as the code One brand's NC30 in a stick and in a fluid are not the same colour. Both are listed separately for that reason.
  • Coverage and finish are still yours to pick A match tells you the colour is right. Whether it is matte, dewy, sheer or full is a separate decision, and the shade page links out to check.

Not sure which shade you wear?

Upload a photo instead and we will read the colour straight off your skin.

Read my skin tone from a photo

Shade colours come from The Pudding’s foundation shade dataset, collected from Sephora and Ulta in 2021-01 and published under an MIT licence. 6752 of those shades are in use here, across 106 brands and 326 products.